Monday, July 31, 2017

Exam Answers


Many - many years ago, I took a college class on public relations.  The professor was an adjunct, a former head of public relations for Coke-Cola, who worked in media relations at Disney.  He had a list of five basic principles, he kept saying if you don't remember anything else 25 years from now I want you to be remember these five principles, so the exam was simple, list the principles.
  1: Always tell the truth. 
  2: If you won't know the answer, say you don't know the answer
  3: When you mess up, admit it and take responsibility 
  4: Never piss off people who buy ink by the barrel 
  5: If you say you are going to follow up, do so

I am amazed at the people here in DC, who don't remember these five simple exam answers.  

What did you learn that has stuck with you? 

8 comments:

  1. Well.... the only thing that comes to mind at this hour was the night of election when it looked like Trump won. The one thing I remember was what Tallulah Bankhead taught. "Thank God for alcohol. It makes all you more tolerable."

    And with DC today it still applies.

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  2. verbal contracts mean shit in a court of law...get it in writing!

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  3. Take responsibility, don't blame others.

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  4. Never stand up in a canoe

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  5. "Watch out where the huskies go, and don't you eat that yellow snow."

    :-)

    -Andy

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  6. Well.... the only thing that comes to mind at this hour was the night of election when it looked like Trump won.


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