Monday, July 31, 2017
Many - many years ago, I took a college class on public relations. The professor was an adjunct, a former head of public relations for Coke-Cola, who worked in media relations at Disney. He had a list of five basic principles, he kept saying if you don't remember anything else 25 years from now I want you to be remember these five principles, so the exam was simple, list the principles.
1: Always tell the truth.
2: If you won't know the answer, say you don't know the answer
3: When you mess up, admit it and take responsibility
4: Never piss off people who buy ink by the barrel
5: If you say you are going to follow up, do so
I am amazed at the people here in DC, who don't remember these five simple exam answers.
What did you learn that has stuck with you?