Saturday, April 13, 2019

Logic or Just Wrong

The logic of the worlds greatest premium luxury car maker is, that a person who owns a Rolls Royce is likely going to own an SUV, why shouldn't the SUV be a Rolls Royce? 

Logical or is it? 

Is building a truck - that is what an SUV really is, a modified truck, really the image that a premium luxury car maker wants to cultivate?  When people think of Rolls Royce do you want them to think of a huge boxy truckster?  I think it is just wrong.  

It is chasing the add on sale, on the highest margin of vehicles, at the expense image. Image and reputation is what has kept Rolls at the top of the list for luxury cars, this is not what you want people to think of when they hear Rolls. 


7 comments:

  1. WRONG! what a piece of shit!

    when I think of rolls royce, I think royalty, john lennon, luxury, clazs, money. this just screams REDNECK! or "overcompensating white male with tiny dick".

    ReplyDelete
  2. I don't like anything about it.

    ReplyDelete
  3. I agree with you. It's wrong... and it's ugly.

    ReplyDelete
  4. Maybe it's a mom van for the one percent.

    ReplyDelete
  5. Someone interviewed Ted Turner, during his high flying CNN, captain outrageous days. They rode with him from his office to the baseball stadium (he owned the Atlanta Braves) and remarked about the plain full size Chevrolet he was driving. He said, no one bothers me when I drive this, if I drive a "HEY LOOK AT ME CAR" everyone wants a piece of my time.

    ReplyDelete
  6. Presumably they did some market research before producing it to see if a Rolls SUV would sell?

    ReplyDelete
  7. Oh someone will buy it merely to show they have the money to do so.
    I recall in 2005 every other car here was a Hummer - none now.

    ReplyDelete