The logic of the worlds greatest premium luxury car maker is, that a person who owns a Rolls Royce is likely going to own an SUV, why shouldn't the SUV be a Rolls Royce?
Logical or is it?
Is building a truck - that is what an SUV really is, a modified truck, really the image that a premium luxury car maker wants to cultivate? When people think of Rolls Royce do you want them to think of a huge boxy truckster? I think it is just wrong.
It is chasing the add on sale, on the highest margin of vehicles, at the expense image. Image and reputation is what has kept Rolls at the top of the list for luxury cars, this is not what you want people to think of when they hear Rolls.