Friday, April 24, 2020
On an airline flight one day (I have a hundred stories that start like this) I sat next to a brand manager for Beam Suntory, a company that makes some very fine Bourbon and they also make rubbish - Jim Beam. If the only bourbon you have ever tried is Jim Beam, I don't blame you if you dislike bourbon. It is harsh, and lacks the complexity of flavors and mellowness of good stuff. She asked what I thought could be done to improve bourbon sales, and I said, get bars and duty free shops to feature and sell the good stuff, as Spo would put it, no rubbish. When I travel, I am often in pursuit of the good stuff. In Ireland I discovered good Irish Whiskey and when I returned home found it in my local store. I did bring home a couple of souvenir bottles. I almost always check bags, and I always have bottle bags in my bags. I need to order a new supply, I used the last of them on the last adventure.
Do you bring home bottles of the good stuff when you travel?